Detroit.FoodMatrix.org

An analytical video overview of how our Detroit food system works, by interviewing local makers, long-term stakeholders,  and the people involved in the food process daily.  Join us as we explore food equity, urban farming, food distribution, local grocers, food processing, rising food costs, home gardening options, and much much more.

( Fill out the Form Below ) 

Overview

We are what we eat, and that's where our mission begins.  What, Where, and How, does food move through our region.  In this 6 part series we will dissect the food ecosystem in our metro.  We will interview wholesalers, distributors, and growers of our food.  We will address the food desert and the challenges Detroiters face in finding healthy food.  We will also share in new ways and habits for home gardening and ways to save everyday. 

Goals

1. Produce 6 ( 30 minute shows in video format ) that will be then edited into a 90 minute combined documentary. 

2. Create an interactive site describing our food ecosystem in Detroit

3. Distribute each show through our youtube | roku |Very Detroit social + possibly channels like PBS and more?

Specifications

Our goal is to start from the core of our food distribution, whereby we would focus on where our food comes from, i.e. Eastern Market and Fort Street.  We will talk with food processors dealing with the meat industry, and the local and community farming supplementing the system.  We will identify opportunities and share possibilities.

Part 1: Reverse engineer products i.e. Detroit Bold Coffee ( Beans, Roasting,Distribution) 

Part 2: Distribution how does food move: ( What, Where, How ) Sysco Systems

Part 3: Where consumers get their food, Markets, Grocers, Delivered  ( Food Deserts ) ( Box)

Part 4: Restaurants and Beverages

Part 5: Local Community Gardens and Markets

Part 6: How do we make Detroit Food System World Class  

Milestones

1. Production & Post

Script and define each episode.  Identify and schedule all interviews, locations and participants.  All shoots will be directed and produced by us.

Post Production will produce a 30sec & 1min. trailer to be used in social media + 6 ( 30 min. pieces) and a compilation 90 minute documentary. 

2. Media Distribution:  Est. 1M to 10 Million Reach to be achieved within 18 months after release. 

3. Total Cost:  Corporate Sponsorship | Small Business | Individual Support & Grants will be needed to complete the project.

4. Participation: Please fill in the form below and let us know how you are able to participate. ( Volunteer, Sponsor, Food Stakeholder, Grant Writing )

Levels of Participation: Benefits

Corporate Sponsorships : 

1 Platinum: $100K ( 30 second spot in all 6 parts + Largest Logo on final credits page along with special audio + Logo mention ) 1st option for other cities.

2 Gold:$50K ( 15 second spot in all 6 parts + 75% logo size on final credits page along with special audio ) 2nd option for other cities.

3 Silver: $25K  ( 10 second spot in all 6 parts + 50% logo size on final credits page along with special audio ) 3rd option for other cities. 

Business Support Network:

Premier: $5000 ( 5 minute segment ) with final mention in credits in all 6 pieces and final piece

Executive: $3000 ( 3 minute segment ) with final mention in credits in all 6 pieces and final piece

Principal: $1000 ( 1 minute segment ) with final mention in credits in all 6 piecesand final piece 

Small Business : 

Trident: $500 ( 4 tickets to premier + 4 T-Shirts ) + Credits on all pieces in 50% text if desired 

President: $300 ( 2 tickets to premier + 2  T-Shirts ) + Credits on all pieces in 25% text if desired 

Individual:

Confidant: $100 ( 1 ticket to premier + T-Shirt ) + Credits on 1 piece at 25% text if desired 

Everyone: $25  ( T-Shirt ) Listed on website if desired